ZIPLOC

“USE AS IMAGINED”

Some people believe that in order to find success, you've got to follow the rules. But others know that life gets more interesting when you push beyond what's known & expected. And that's exactly what we did for Ziploc with "Use As Imagined” - we pushed boundaries, found new ideas, & came up with clever tricks & original twists. The launch of this campaign didn't just create a new, global brand platform, it introduced a world of endless possibilities for the product, where anything goes - a world where it was no longer suggested to "use as directed," but to "use as imagined."

WHAT WE MADE:

6 TVC + Integrated Global Digital Library featuring long-form articles & share functionality, paid social: Facebook/Instagram/Pinterest & Snapchat, display: mobile & e-commerce, online video: bumper ads, shopper toolkit materials, social playbook.

LONG-FORM CONTENT ON ZIPLOC.COM

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SOCIAL CONTENT

In the past 2 years our Facebook content has received over 1.7 billion engagements (likes/comments/shares) which is 108,503% better than before. In 2014-2015 Ziploc has received 1.5 million engagements. Alastair Cotterill, the head of The Studio (creative and brand strategy) at Pinterest said, "Ziploc consistently crafts great content for Pinterest. They bring unique ideas that people want to save and do that are designed for the platform but that also clearly demonstrate the brand and product benefit. We hold them up as best in class for the category."

FACEBOOK CAROUSEL ADS

PINTEREST

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SNAPCHAT ADS

“LIFE NEEDS ZIPLOC”

Sometimes, life gets messy - so we launched Life Needs Ziploc, to show busy parents how to contain the chaos. We created an integrated social media campaign, the first 360 video for the brand, a social playbook, long-form content, and how-to OLVs.

HOW-TO VIDEOS ON YOUTUBE

SOCIAL CONTENT + LONG-FORM CONTENT

Here is a look at our top-performing posts from Facebook and Pinterest. I led weekly photoshoots, where I photographed, food/prop styled and designed all social posts.