SPECIAL K
With Leo Burnett and Kellogg’s
“DO WHAT’S DELICIOUS”
We needed to take Special K from “your mom’s diet food” to “pretty damn crave-able.” And we did it by highlighting ingredients like chocolate-dipped flakes, real blueberries, and sliced almonds and cinnamon - threading the content together with consistent messaging that urged consumers to ditch the diet and just Do What’s Delicious.
