VIVID SEATS

Experience it live.

As the Head of Creative and Brand at Vivid Seats, I’ve worked on everything from experiential to TV to digital marketing. I’ve built an internal production studio in our office, held a concert in the middle of Times Square, shot a commercial with ESPN and redesigned our brand’s loyalty program and Game Center. Cross-collaborating with CRM, PR/Comms, Affiliate, Partnerships, UX/Product and Social to drive the overall brand at Vivid Seats. Some highlights from year two are recapped in the video below.

FILM + OLV:

NATIONAL FAN DAY

The first-ever National Fan Day™ took place on October 11th, 2023, and celebrates the kind of fandom that Vivid Seats rewards every day through the only loyalty program in the industry. With Vivid Seats Rewards, fans who buy 10 tickets get their 11th free, and much more. To celebrate this new frenzied level of fandom and to kick off National Fan Day™ in style, Vivid Seats gave fans a free concert in the middle of New York City’s Times Square, featuring Betty Who, Australian singer, songwriter, and pop sensation. Additionally, Fans across the country will be able to flex their fandom in the Vivid Seats App with Game Center. On 10/11 there will be a one-day only fan-focused Game Center trivia game, complete with 11 questions and a chance to win two tickets to any event of your choice, in any city. Fans can also follow Vivid Seats on Instagram where they will be giving away 11 tickets for one lucky fan and 10 besties to go to the event of their choice!