HOMESTYLE RICE KRISPIES TREATS
With Leo Burnett and Kellogg’s
Ahhh, that homestyle feeling. You know it: the smell, the taste, the experience - it’s something better than good. It’s a feeling that wraps around you and creates a magical moment.
That’s what we wanted audiences to experience when we launched the fluffier, marshmallow-ier Homestyle Rice Krispies Treat.
And we brought it to life with a whimsical play on the senses - amplifying the vanilla smells, the fluffy, sticky marshmallow, and those crunchy Krispies.