CHEEZ-IT SNAP’D
With Leo Burnett and Kellogg’s
Cheez-It hired Kevin. And now Kevin’s done something.
He came up with the recipe for Snap’d. But it’s too thin, too crispy, too cheesy, too munchable - and we’re definitely going to run out of cheese if we keep this up.
This horrifying moment of realization comes when Kevin and his coworker observe a routine focus group. But instead of tasting and commenting, the group devolves into chaos and cheese mania. The participants can’t get enough of the thin, crispy, cheesy flavors - demolishing bags of Snap’d and trying to get their hands on every last crumb of cheese.
And Kevin? Well, Kevin is a little too pleased with himself.
FILM
SLOW MOTION
BUMPERS
HULU + CHEEZ-IT BETA TEST
We were one of the first brands to partner with Hulu to test their new Binge Ad Format, tailored specifically to binge-watchers. If viewers watched three or more episodes of the same series in one sitting, we offered them $1 off our new product: Snap’d.
SOCIAL MEDIA
We used swipe-stopping Twitter posts to drive massive awareness and desirability of the thin, crispy, cheesy new Cheez-It Snap’d product.
REACTIVE CONTENT
Using Twitter’s event calendar, we targeted viewer’s during the most binge-watching moments on TV.
THE OSCAR’S + GRAMMYS
During the Oscar’s and Grammy’s, we put our new product, Snap’d on E!’s red carpet Glam Bot.
THE BACHELOR FINALE
For the cheesiest Reality TV show, The Bachelor, we recreated a classic confessional interview featuring our new product Snap’d.
THE AVENGER’S INFINITY WAR PART 2
We recreated the infamous scene where Thano's snaps his fingers to wipe out half of all life in the universe BUT instead we show a Snap’d cracker.